Far more people read the listing than ever reach the homepage, spring storm season especially. Where the two disagree about hillside retaining walls, the listing wins.
The primary category carries almost everything
Almost all your visibility rests on the single primary category. For a framing and remodel crew, picking a vague one to stay flexible is the standard way to end up findable for nothing.
Set it to the job you want repeating, put the others underneath, and look again whenever spring storm season changes what you are doing.
Service area or address, not both by accident
A counter you stand behind gets an address. A van gets a service radius with the address hidden. A unit nobody sits in earns reviews from people who drove to East Nashville and found it shut.
Draw the radius where you genuinely go. Inside I-440, with Donelson and Antioch on scheduled days is the honest line, and claiming more thins the listing while filling the phone with jobs you refuse.
Hours, holidays, and event weeks
Nothing earns a one-star faster than a wasted drive to East Nashville. Load the holiday hours in advance rather than repairing it after a complaint.
Set them for the weeks a downtown event or a storm makes your normal schedule impossible to keep.
Recent photographs, not a logo
A listing showing hillside retaining walls from this month gets tapped more than one showing a logo. Three or four a month beats twenty once a year.
Photograph the front of the building and wherever the car goes, so somebody arriving from East Nashville for the first time knows they have the right place.
Land each tap on the page it asked for
Routing everything to the homepage throws the intent away. Somebody who tapped a listing about a hillside retaining wall should arrive already reading about a hillside retaining wall.
Areas behave the same way. East Nashville in the query means East Nashville on the screen when the page opens.
Ask for the review at the right moment
Ask standing in front of them, the moment a hillside retaining wall is working again and they are visibly relieved, link already open. A batch email a fortnight later does nothing.
Answer every one, the bad ones especially, written for whoever reads it six months from now, probably while looking at a hillside retaining wall while a March storm line is going on. That reader is the person you are talking to.
